A positive message is one of 6 videos we created in collaboration with CALM. The brief was to simply find people who had a positive message to give, people who had something that they loved doing, no matter how big or small that would be. We wanted these videos to appear on people’s news feeds and give them a good feeling. Ain’t Dead Yet seemed like a perfect fit for this, with a strong character to talk to, a good location and interesting topic.
Ben from Ain’t Dead Yet welcomed us into his workshop where he works on his and other people’s cars, a true passion of his and as he shared with us – something he is grateful that he gets to do. We followed the filming up with an interview over the phone, recording this and overlaying it over the video.