Launching a luxury fashion brand
Amity were approached by Disora in the brand’s initial stages and tasked with pitching a concept for its launch campaign, which would include the launch film and social launch. We worked closely with Disora to identify a concept that aligned with the brand’s values and what they were looking to achieve. After carrying out some deep-dive research we recognised that female empowerment was a key message that they were keen to portray, and we began to build concepts around the idea of a modern fairytale.
We executed a large-scale shoot for Disora, in which everything from initial concept to production and execution was handled by Amity. This included set design and build, as well as sourcing crew and talent. Our job was to ensure that Disora had everything they needed to launch with impact. We produced the film and supporting photography, as well as additional assets such as product flat lays.
We delivered three months of social content and strategy across Instagram and TikTok to drive the brand forward and get it in front of their target customers.
Disora achieved a sell-out campaign that created mystery amongst fans pre launch and followers and generated plenty of PR post launch. The brand also amassed an impressive 89k following on Instagram. We’re delighted with the result, and so are the team at Disora.
Credits
Director/Producer: Ben Hale
DoP/Grade: Luke Musharbash
Editor: Ben Hale
Gaffer: Sam Wordsworth
Dolly Grip: Connor Griffin
AD: Amelia Smith
AC: Aidan Bryan
Set Design: Bazaar Studio
Hair: Aaron Carlo
Muq: Jade L
Studio: Un.titled Studio
BTS: Tom Haigh
Photographers: Ant Tran & Adam Shaw
Models: Shea Blake, Roua, Sarah Bramley, Eva Rankin
Let's make something beautiful
We would love to hear the stories you have to tell, work with you and your team and create something beautiful for your audience to enjoy.
Drop us an email or give us a call!
+44 7581711716