Launching a luxury fashion brand

Amity were approached by Disora in the brand’s initial stages and tasked with pitching a concept for its launch campaign, which would include the launch film and social launch. We worked closely with Disora to identify a concept that aligned with the brand’s values and what they were looking to achieve. After carrying out some deep-dive research we recognised that female empowerment was a key message that they were keen to portray, and we began to build concepts around the idea of a modern fairytale.

We executed a large-scale shoot for Disora, in which everything from initial concept to production and execution was handled by Amity. This included set design and build, as well as sourcing crew and talent. Our job was to ensure that Disora had everything they needed to launch with impact. We produced the film and supporting photography, as well as additional assets such as product flat lays.

We delivered three months of social content and strategy across Instagram and TikTok to drive the brand forward and get it in front of their target customers.

Disora achieved a sell-out campaign that created mystery amongst fans pre launch and followers and generated plenty of PR post launch. The brand also amassed an impressive 89k following on Instagram. We’re delighted with the result, and so are the team at Disora.


Director/Producer: Ben Hale

DoP/Grade: Luke Musharbash

Editor: Ben Hale

Gaffer: Sam Wordsworth

Dolly Grip: Connor Griffin

AD: Amelia Smith

AC: Aidan Bryan

Set Design: Bazaar Studio

Hair: Aaron Carlo

Muq: Jade L

Studio: Un.titled Studio

BTS: Tom Haigh

Photographers: Ant Tran & Adam Shaw

Models: Shea Blake, Roua, Sarah Bramley, Eva Rankin


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