Mr T is a home-grown, family run laid back burger bar with outlets in Leeds, Manchester & Bradford. They approached us with an idea – to remake Netflix’s infamous Money Heist to promote its new flagship burger, the Smash Burger. We brought the Heist to life. With the help of an amazing production designer, we sourced the location, props and set design pieces to stage the property in which the shoot was held.
Our team also sourced a talented screenwriter who helped us create an entertaining script alongside a professional voiceover artist and a Anthony Joshua lookalike who featured in key scenes. The final result was a funny and engaging spoof on a popular TV show delivering a concept for Mr T that has not been seen in its industry and really highlighting the brands appetite for fun, playful and relevant personality that speaks directly to its target audience.
